Blüm & Co began as the development of a modern wine brand identity. The project focused on creating a cohesive visual system through logo design, color palette, and typography, applied across a series of print materials and packaging. Using Adobe Illustrator and InDesign, the brand was brought to life through a wine label, order sheet, and tasting notes sheet designed to communicate the character and details of the wine while maintaining a consistent visual identity.
The second phase of the project explored adapting the brand for a younger, more casual audience through the introduction of a seltzer line. The existing visual language was reinterpreted for new packaging and promotional materials, including two seltzer can designs representing different flavors, table-top advertisements, and animated social media content created in After Effects to introduce the product and expand the brand into a new market.
This video was created for the Origins exhibition, a collaborative showcase between MTU and Endicott College in March 2026. It highlights the development of the Blüm & Co logo, offering insight into my design process from initial concepts through refinement. The piece focuses on iteration, exploration, and the decision-making behind the final mark.
