This project was completed while working at Allegra Marketing Print Mail, where I was tasked with helping modernize and elevate the visual presence of the Franklin Food Pantry through the design of their annual report. The goal was to create a polished publication that could effectively communicate the organization’s impact while appealing to major partners and prospective donors.
The project focused heavily on layout design and visual storytelling, ensuring the report was both engaging and easy to navigate. I managed communication directly with the client throughout the process, sourced the majority of the photography used in the publication, and contributed original photographs to support the content. The final piece was met with very positive client feedback and helped support increased engagement and donations following its release, along with strong responses from recipients of the report.