This project was developed as part of my role at Allegra Marketing Print Mail, where I worked directly with the company owner to create a refined promotional campaign aimed at higher-end prospective clients. Together, we developed a custom eight-card set highlighting the company’s services, paired with a custom envelope and accompanying letterhead to create a cohesive introductory package.

The content was then adapted into additional marketing materials, including a foldover mailing piece and a compact insert designed to accompany outgoing client orders. The campaign was further expanded through a four-part direct mail postcard series, designed to be visually engaging while maintaining a sophisticated and modern tone. Each card focused on one of Allegra’s four core services, encouraging recipients to interact with the piece and learn more about the company’s offerings. Overall, the campaign performed successfully, generating a higher response rate compared to previous direct mail efforts.